Privacy Policy

Welcome to HIGHTRAST!

HIGHTRAST is owned and operated by HIGHTRAST INC.

HIGHTRAST values your privacy. This notice describes what information we collect, how we use it, and, if necessary, those with whom we share it.

By visiting HIGHTRAST, you are accepting the practices described in this Privacy Policy. Your use of the website is also subject to our Terms and Conditions.

This Privacy Policy may change from time to time. Your continued use of the website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. This Privacy Policy has been developed and is maintained in accordance with all applicable federal and international laws and regulations and specifically with the California Online Privacy Protection Act (CalOPPA – U.S regulation), the GDPR (General Data Protection Regulation - European regulation) and the Personal Data (Privacy) Ordinance (the "PDPO" – Hong Kong regulation).

1. GENERAL INFORMATION The personal data of the users that are collected and processed through: https://hightrast.com

Will be under responsibility and in charge of:

HIGHTRAST INC
Email: cs@hightrast.com

2. TYPES OF INFORMATION GATHERED The information we learn from customers helps personalize and continually improve your experience at HIGHTRAST. Here are the types of information we gather:

Information You Give Us: You provide information when you search, read and view content, register as a user (seller or buyer), buy a product (buyer), use the platform or communicate with us. As a result of those actions, you might supply us with the following information:

  • First and last name
  • Email address
  • Phone number (includes WhatsApp)
  • Address (Zip/Postal code)
  • IP address
  • User content
  • Payment information
  • Any additional information relating to you that you provide to us directly through our platform.

Payment information: Your credit and debit card data or payment information will be processed by “Stripe” and “PayPal” (payment platforms), which will treat and safeguard your data with total security and with the sole purpose of processing the purchase of the products. HIGHTRAST reserves the right to contract any payment platform available in the market, which treats your data for the exclusive purpose of processing the purchase of the products.

Please consult the “Stripe” and “PayPal” privacy policy here:

GOOGLE Analytics. We use Google Analytics provided by Google, Inc., USA (“Google”). These tools and technologies collect and analyze certain types of information, including IP addresses, device and software identifiers, referring and exit URLs, feature use metrics and statistics, usage and purchase history, media access control address (MAC Address), mobile unique device identifiers, and other similar information via the use of cookies. The information generated by Google Analytics (including your IP address) may be transmitted to and stored by Google on servers in the United States. We use the GOOGLE Analytics collection of data to enhance the website and platform and improve our service.

Please consult Google's privacy policy here:

Automatic Information: Like many websites, we use "cookies." We obtain certain types of anonymous information which is not personally identifiable when your web browser accesses HIGHTRAST or third-party content served by or on behalf of HIGHTRAST on other websites. Some of the information we collect and analyze includes the Internet protocol (IP) address; computer and connection information such as browser type, version, and connection speed; purchase history; and the content you searched for, viewed, and possibly purchased.

3. HOW LONG WE KEEP YOUR DATA The personal data will be kept for the time necessary to provide the products and services or as long as the user does not close his account or withdraw his consent. The user's personal data will be deleted from our database immediately after the user's account is closed or consent is withdrawn. The owner may be allowed to retain personal data for a longer period whenever the user has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the owner may be obliged to retain personal data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, personal data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

4. HOW WE USE YOUR INFORMATION In general, we use the information we collect primarily to provide, maintain, protect and improve our current platform and services. We use personal information collected through our platform as described below and described elsewhere in this Policy to:

  • Identify you as a user in our system.
  • Users registration (sellers and buyers).
  • Process payments.
  • Make the shipment and delivery of the products.
  • Process product returns and refunds.
  • Collect commissions from sellers for products sold through the website.
  • Improve our services, website, and how we operate our business.
  • Understand and enhance your experience using our website and services.
  • Send emails through bulk email delivery platforms such as MailChimp.
  • Respond to your comments or questions and for our support team to provide service;
  • Send you related information, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages.
  • Communicate with you about upcoming events and news about products and services offered by HIGHTRAST and our selected partners.
  • Marketing purposes of HIGHTRAST.
  • Protect, investigate and deter against fraudulent, unauthorized or illegal activity.

5. HOW DO YOU GET MY CONSENT? By using the platform, registering as a seller or buyer user, buying a product (buyer) and providing us with personal information to communicate with you, you consent to our collection, storage and use of your information on the terms contained in this privacy policy. You may withdraw your consent by sending us your request via the contact information or the contact page.

6. SOCIAL MEDIA On our website, you will find links and functions linked to different social networks, in which you can share your information. It is advisable to consult the privacy policy and data protection of each social network used on our website.

7. HOW WE SHARE INFORMATION Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below. Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include process payments (Stripe, PayPal), send the products (shipping companies), sending email, analyzing data, providing marketing assistance, providing search results and links. They have access to personal information needed to perform their functions, but may not use it for other purposes. Business Transfers: In the event that HIGHTRAST creates, merges with, or is acquired by another entity, your information will most likely be transferred. HIGHTRAST will email you or place a prominent notice on our Website before your information becomes subject to another privacy policy. Protection of HIGHTRAST and others: We release personal information when we believe release is appropriate to comply with the law, enforce or apply our Terms and conditions and other agreements, or protect the rights, property, or safety of HIGHTRAST, our users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. With Your Consent: Other than as set out above, you will receive notice when personally identifiable information about you might go to third parties, and you will have an opportunity to choose not to share the information. Anonymous Information: HIGHTRAST uses the anonymous browsing information collected automatically by our servers primarily to help us administer and improve the platform and website. We may also use aggregated anonymous information to provide information about the website to potential business partners and other unaffiliated entities. This information is not personally identifiable. Email Address: The email address that you supply to us for purposes of receiving our email communications will never be rented or sold to a third party.

8. PROTECTING YOUR INFORMATION We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. If transactions are processed on the Website, transaction information is transmitted to and from the website in encrypted form using industry-standard SSL connections to help protect such information from interception. We restrict authorized access to your personal information to those persons who have a legitimate purpose to know that information to provide products or services to you and those persons you have authorized to have access to such information. HIGHTRAST follows generally accepted industry standards to protect the personal information submitted to us, both during transmission and once HIGHTRAST receives it. No method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while HIGHTRAST strives to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

9. YOUR RIGHTS You have the following rights in relation to your personal data provided to HIGHTRAST:

  • Access your personal data.
  • Request the correction of inaccurate data.
  • Request its deletion.
  • Request limitation of the processing of your data.
  • Oppose the treatment of your data.
  • Request your portability.
  • Not be subject to automated individual decisions. The Users can exercise all these rights contacting us through the contact information or the contact page.

10. EU MEMBERS’ RIGHTS (GDPR COMPLIANT) If you are habitually located in the European Union, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. While some of these rights apply generally, certain rights apply only in certain limited circumstances. We describe these rights below:

  • Access and portability: to access and know what information is stored in our servers, you can send us your request through our contact information.
  • Rectify, Restrict, Limit, Delete: You can also rectify, restrict, limit or delete much of your information.
  • Object: When we process your information based on our legitimate interests as explained above, or in the public interest, you may object to this processing in certain circumstances. In such cases, we will stop processing your information unless we have compelling legitimate reasons to continue processing it or where it is necessary for legal reasons.
  • Revoke consent: Where you have previously given your consent, such as to allow us to process and store your personal information, you have the right to revoke your consent to the processing and storage of your information at any time. For example, you may withdraw your consent by updating your settings. In certain cases, we may continue to process your information after you have withdrawn your consent if we have a legal basis for doing so or if your withdrawal of consent was limited to certain processing activities.
  • Complaint: If you wish to file a complaint about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority. Users can exercise all these rights by contacting us through the contact information or the contact page. Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe. You can see more about these rights at: EU Citizens' Rights

11. CALIFORNIA ONLINE PRIVACY PROTECTION ACT COMPLIANCE (CalOPPA) CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act (CalOPPA). According to the California Online Privacy act, you have the following rights:

  • Know what personal data is being collected.
  • Know whether your personal data is sold or disclosed and to whom.
  • Access to your personal data.
  • Request to delete any personal information about you.
  • Not be discriminated against for exercising their privacy rights.

12. CHILDREN’S ONLINE PRIVACY PROTECTION We are in compliance with the requirements of the California Online Privacy Protection Act (CalOPPA – U.S regulation), the GDPR (General Data Protection Regulation - European regulation) and the Personal Data (Privacy) Ordinance (the "PDPO" – Hong Kong regulation) regarding the protection of the personal data of minors. We do not collect any information from anyone under 18 years of age. If you become aware that your child has provided us with personal information, please contact us. If we become aware that a child has provided us with personal information, we will take steps to delete that information, terminate that person's account, and restrict access to that person.

13. EDITING AND DELETING INFORMATION If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect. You can change, modify, rectify and delete your Information at any time, please contact us through the contact information. To opt-out of HIGHTRAST email, follow the instructions included in the email. Your request should be processed within 48 hours.

14. SUPPLIERS AND OTHER THIRD PARTIES Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information HIGHTRAST collects from you. If you disclose your information to others, whether other users or suppliers on HIGHTRAST, different rules may apply to their use or disclosure of the information you disclose to them. HIGHTRAST does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. HIGHTRAST is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the HIGHTRAST site. HIGHTRAST encourages you to ask questions before you disclose your personal information to others.

15. ENFORCEMENT HIGHTRAST regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or HIGHTRAST treatment of personal information by contacting us. When we receive formal written complaints, it is HIGHTRAST policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between HIGHTRAST and an individual.

16. CONTACT US If you have questions or concerns about these Privacy Policy and the handling and security of your data, please contact us through our contact page or through the following contact information: